(There’s a funny scene in which scantily clad female employees are told what’s acceptable to wear and what’s not.)īallard, who has been running the saloon for a decade, comes across as calm on the surface but is constantly fretting about whether he can make enough money to survive another year. He grapples with employees trying to steal from him (this is a heavily cash business), a motorcycle stunt guy who has a tendency to land in jail and maintaining some level of decorum per local ordinance. Attendance was down the year before and Ballard is worried the economy might throttle them again. It's a real cool thing.The first episode, which I screened, focuses on the prep work to open the saloon during the Sturgis Bike Rally this past August. It's common to see a 21-year-old guy sitting and having a beer with another guy old enough to be his granddad, and they both have riding motorcycles in common. You have the dance club for young guys or the country club for the older fellas. You get such a range of people coming in. So what makes the Full Throttle different from other bars? It's not at all trashy it's totally classy. Angie has this real sculpted behind (Life's all about the Ass) and the bikers love it, so she'll take pictures with her sitting on their heads. She also runs Angieland, which is this special bar with a waist-high deck. My wife Angie helps me all around my life, 360 degrees. The beer companies know by now that there are so many motorcycles clogging the roads, they can't send trucks during the day, so they come after 3:00 AM, when the bars have closed. We get two tractor trailers full of beer delivered every night of the rally. Everyone is welcome, but it's well known that factory workers, construction workers and any kind of guy who busts his ass and saves his money all year is gonna be welcome at the Throttle. The Full Throttle is the number one blue collar biker bar in the United States.

For the past ten years, Ballard, owner of the World's Largest Biker Bar, the Full Throttle Saloon, has evolved, developed, fine tuned, operated, and driven himself non-stop. One Man - One Vision: To Create the World's Largest Biker BarĪnd he's done it.

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